Illinois-Eastern Iowa District
Division 24


Key Club's Major Emphasis
Watch this video to learn more!
At Key Club International’s first convention in 1946, the organization was challenged to create a program to bring together every Key Club members to focus on making a global impact. That challenge resulted in the creation of the Major Emphasis Program (MEP), aimed at to helping “Children: Their Future, Our Focus.” The program is currently referred to as Major Emphasis (ME) based on a change of name by the 2010-2011 International Board.
To fulfill the ME, Key Club International serves children in many ways. By working with Key Club International’s preferred charities, Key Clubs serve children by aiding other organizations committed to serving children. A Key Club’s participation in the ME is not limited to only serving our preferred charities. Participation in the program can be fulfilled when serving children by any means.
Realizing the need and interest in supporting the ME through hands-on service, a new service initiative was created on a two-year basis. All of the hands-on service provided to children by Key Club International members can be directed to a single area of need to make a substantial impact. This service initiative directs and focuses the attention of Key Club members to serve children in a specific hands-on approach.
Key Club members currently will focus their time and talents on The Eliminate Project, which is Kiwanis International and UNICEF joining forces to eliminate maternal and neonatal tetanus. This program not only creates endless possibilities to strengthen the common goal of service, but also allows each Key Club member to develop into a well-rounded individual community leader and lifelong advocate for children’s health.
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